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About us

Our Mission, Values & Culture


Our Mission

Our Mission embodies what Great-West FinancialSM stands for as an organization. It is representative of the purpose we serve for our clients and partners. Our Mission is:

To create a bright financial future where retirement is only the beginning.


Our Values

Our Values at Empower Retirement are a set of core beliefs and principles that guide our conduct as well as our relationships with our clients, partners and the outside world. They are a reflection of who we are as a company. Our values are:

Partnership
When we work together, there's nothing we can't achieve.

Integrity
Honesty, fairness and accountability are at the center of everything we do.

Commitment
We will not waver in our attempt to achieve bright financial futures for all our partners.


Our Culture

Our Culture and Empower Retirement is made up of the collective elements we exhibit in our interactions and engagements with those we serve. They are a set of consistent behaviors we aspire toward in an effort to maintain and preserve the integrity of our Mission and Values. The characteristics of our Culture are:

Bright
The experience and insight we share with our partners.

Optimistic
We believe in a bright financial future for our partners and our customers.

Approachable
In a true partnership, the door is always open.

Diligent
The meticulous approach we take when making a decision.

Collaborative
We achieve our goals by working together.

Dedicated
Our resolve to doing what is best for our partners and customers.